Published in ILLUMINATION·1 day agoMember-onlyIt Will Be Noisy This ChristmasFive ways to have better conversations this year! — Christmas, for many, is a time for getting together. At work as the Office party returns or perhaps with family (for the first time in the UK without restrictions for a few years). In all cases, not being able to hear well in what will be a noisy environment is…Hearing Loss3 min readHearing Loss3 min read
1 day agoMember-onlyI still love you WordleWhy five letter words still in rule my life!Games1 min readGames1 min readAuthors own Wordle performanceI still love you Wordle----
Published in ILLUMINATION·Oct 13Member-onlySix Ways to Market better to Older consumersMarketing to Older Consumers (101) — I’m a Marketing consultant specialising in helping businesses understand and target older consumers — my business recently celebrated its fifth birthday. A time for reflection on what has been a fun experience so far. At times it has felt like we are early to a party. Very early as the…Marketing3 min readMarketing3 min read
Published in ILLUMINATION·Sep 26Member-onlyThe adult childWhen the child and adult swap places — I started greyafro marketing just over five years ago. Since then, I have worked with various clients on all areas related to ageing. Some in midlife and some well into life’s 4th Quarter. One area I have had personal experience of and has generated much interest is the experience of…Care4 min readCare4 min read
Published in ILLUMINATION·Aug 12Member-onlyFeel the Burn (7 Ways to stay fit as you age)Helping you stay in the game for as long as possible One of the many things I observe in people growing older is the desire to take better care of themselves. …Fitness6 min readFitness6 min read
Published in ILLUMINATION·Aug 5Member-onlyI Can’t Hear You!Aging has brought me many wonderful things. Experience really does come with benefits (even if they are not always apparent). Perspective, calm, enjoying the little things, thicker skin (well, a bit). One area, however, that is a struggle for many (me included) is hearing. There is a multi-million-pound industry focused…Ageing2 min readAgeing2 min read
Published in ILLUMINATION·Jun 9Member-onlyNever too late to learn something newOlder workers love new things — they just need to be shown (sometimes) In the mid/late 80s, there were very few desktop computers and mobile phones, and I’m sure people could smoke in the office (which was full of flammable paper items)! …Great Resignation3 min readGreat Resignation3 min read
Published in ILLUMINATION·Apr 10Member-onlyWhat is in a name?85 years young, 85 years old — The type of language we use to describe “older” people tells us a lot about our attitudes to ageing. There are many terms that were commonplace 10/20 years ago, which thankfully have been shuffled out of the way. That still leaves us with what is acceptable. In my opinion, that…Old Age2 min readOld Age2 min read
Mar 24Member-onlyWhat I learnt from (another) year running a book clubGetting older is a great read! When I was a child and asked what I wanted to be when I grew up, my answer was a reporter and writer. …Ageing4 min readAgeing4 min read
Published in ILLUMINATION·Mar 23Member-onlyBack to 89Raving I’m raving (over 30 years later) — Midlife, Middle Age, the bit in the middle. However you define it (Gaby Logan’s The Midpoint podcast uses the 35 to 58 definition from The Economic and Social Research Council), I have heard it described otherwise as anything from 30–60. How we behave and the challenges we face as we…EDM2 min readEDM2 min read
