Why five letter words still in rule my life!

Marketing to Older Consumers (101) — I’m a Marketing consultant specialising in helping businesses understand and target older consumers — my business recently celebrated its fifth birthday. A time for reflection on what has been a fun experience so far. At times it has felt like we are early to a party. Very early as the…

When the child and adult swap places — I started greyafro marketing just over five years ago. Since then, I have worked with various clients on all areas related to ageing. Some in midlife and some well into life’s 4th Quarter. One area I have had personal experience of and has generated much interest is the experience of…

Helping you stay in the game for as long as possible One of the many things I observe in people growing older is the desire to take better care of themselves. …

Aging has brought me many wonderful things. Experience really does come with benefits (even if they are not always apparent). Perspective, calm, enjoying the little things, thicker skin (well, a bit). One area, however, that is a struggle for many (me included) is hearing. There is a multi-million-pound industry focused…

Older workers love new things — they just need to be shown (sometimes) In the mid/late 80s, there were very few desktop computers and mobile phones, and I’m sure people could smoke in the office (which was full of flammable paper items)! …

85 years young, 85 years old — The type of language we use to describe “older” people tells us a lot about our attitudes to ageing. There are many terms that were commonplace 10/20 years ago, which thankfully have been shuffled out of the way. That still leaves us with what is acceptable. In my opinion, that…

Getting older is a great read! When I was a child and asked what I wanted to be when I grew up, my answer was a reporter and writer. …

Raving I’m raving (over 30 years later) — Midlife, Middle Age, the bit in the middle. However you define it (Gaby Logan’s The Midpoint podcast uses the 35 to 58 definition from The Economic and Social Research Council), I have heard it described otherwise as anything from 30–60. How we behave and the challenges we face as we…